The more we do, the more we read and listen to, the more we copy, extract, research, the more we realise it's ALL in LIST.
Traditional businesses have often spoken about the database, the people you know, the people that know you, and more importantly the people that know and trust you. The old adage "it's not what you know, but who you know that counts", rings truer today than ever before.
Even (perhaps especially) in this virtual world of nameless, faceless people, with pseudonyms, aliases and alter-egos, hidden and protected by technology, you need to know who your are dealing with, listening to, following, buying from, buying because of.
So, you may well ask, what has all this got to do with the LIST? Well ..... EVERYTHING!
You will never build a list, or even if you do, you will not maintain it, if the people on that list do not very quickly build a basic level of trust in you and the message/information you are putting out to them. Once they've done that, your hard work really starts! Now you've got to continue to give them quality input to grow and develop that level of trust and let them see that what you do deliver to them is of interest/value.
One of the joys of technology is the delete and unsubscribe buttons, on your keyboard and in your email. Extremely easy to get in, and just as easy to get out of a list.
OK, so having said all that, just how do you start to build that list? Well I'd suggest for starters you check this little video out, it's designed by one of the guys out there that I've started to trust, as someone who offers honest value and advice, and on top of all that has collected together an amazing group of people and tools to help other do what he does .... BUILD LISTS!
So why re-invent the wheel I say?? Take a look ....